Why did an elite family in Dubai choose a brand from Indonesia over world famous labels? Let’s deep dive into the journey of KYRA on the global stage.

In 2016-2017, KYRA achieved a major milestone by representing Indonesia at the annual leather goods exhibition in Dubai, Dubai Leather World. This was not just any exhibition; it was a curated showcase by the Indonesian Trade Promotion Center (ITPC). Out of many companies that pitched their products, KYRA was chosen because of its unique designs and high quality that could compete with global brands.

At that time, Rifky, the founder of KYRA, admitted it was a valuable experience to see how their products fit the elite UAE market. After succeeding in countries like the USA, Qatar, and Saudi Arabia, the moment of truth in Dubai proved that Indonesian craftsmanship has a place at the very top of the luxury world.

Why Does Dubai Elite Choose KYRA Over Global Luxury Brands?

One of the most iconic stories from the Dubai exhibition happened in 2017. A lady from the Al Suwaidi family, a well-known elite or ‘blue blood’ family in Dubai, visited the KYRA booth in Dubai Leather World 2017. She was so impressed that she bought every single piece of stock on display.

She even invited Rifky to her grand home, which looked like a palace. There, she compared her own collection of world-famous bags to KYRA. 

She told Rifky directly, “I buy Chanel, but I am telling you, your brand is better.” She then bought many more bags as gifts for her family and assistants. This feedback was the ultimate validation that KYRA’s quality is world-class.

Shahira Habsy, the Co-Founder and Designer of KYRA, recalled that the team had to restock their collection three times within just three days because every piece was sold out. International buyers were particularly drawn to the unique leather textures and the vibrant color palettes that Shahira developed, which stood out among other luxury offerings in Dubai.

This success led to exclusive meetings with royal buyers and prominent figures in the UAE. One notable encounter was with the owner of Lootah, a famous local perfume brand in Dubai. The interaction went beyond business, as the KYRA team received warm hospitality and an invitation from the Lootah family, who are well-regarded in the local community. This confirmed that Shahira’s design vision resonates deeply with international elites who seek something truly rare and different.

“The royal buyers in Dubai were deeply captivated by our unique leather textures and vibrant colors. It was a moment where we realized that our craftsmanship truly resonates with the international luxury market,” said Shahira.

What is ITCP?

ITPC Dubai is an official government agency under Indonesia’s Ministry of Trade, set up to promote Indonesian goods and exports across the UAE and other markets. Acting as a key link between Indonesian businesses and the international stage, it works to build trade partnerships, strengthen cross-border commerce, and highlight the wide variety of quality products that Indonesia produces.

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A Legacy of Mastery Since 1985

While KYRA was officially launched in Jakarta in 2013, the brand is backed by a veteran level of experience. The parent company, Cardina, has been crafting premium leather goods since 1985. This means KYRA has over 40 years of expertise in understanding how to handle difficult materials like crocodile and ostrich skin.

Unlike some mass-produced bags you might find in tourist markets, KYRA focuses on strict Quality Control (QC). Rifky emphasizes that if the stitching is not perfect, the work is not accepted. This dedication is why elite customers in the Middle East, and now in Malaysia and Brunei, remain loyal to the brand.

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Why KYRA is a Smart Choice for You

In the luxury world, people often pay a high price for the logo. At KYRA, we believe in a “Luxury product with an affordable price.” Here is a quick look at why KYRA stands out compared to others:

Our crocodile leather bags are priced much more fairly than international brands that sell similar materials for hundreds of thousands of dollars. You get the same elite material and refined stitching, but at a price that makes sense.

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Legal, Ethical, and Ready for the World

We understand that today’s buyers care about ethics and animal welfare. KYRA is a legal brand with official permits from the Ministry of Forestry and CITES documents. This ensures that our leather is sourced responsibly and helps manage the reptile population safely.

Because we have these official documents, you can safely ship and carry a KYRA bag anywhere in the world. Whether you are in Kuala Lumpur, Bandar Seri Begawan, or Dubai, your investment is secure and legal.

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Explore the full Exotic Leather collection here.

FAQ: KYRA in the International Market

1. Why is KYRA focusing on Malaysia and Brunei now?

The market in Malaysia and Brunei is very similar to the Middle East. Customers value status, quality, and word of mouth recommendations. It is also more efficient for our operations to serve our neighbors in Southeast Asia.

2. Does KYRA provide a warranty?

Yes. As long as our factory exists, we offer a repair guarantee. If your bag needs a new zipper, accessory, or a touch-up on the leather, you can send it back to us.

3. Is it safe to carry KYRA bags abroad?

Absolutely. Every exotic bag comes with a license card, which is the international legal standard for traveling with exotic leathers.

4. How do I know the quality is real?

Our history since 1985 and our success in the Dubai exhibition are our best proofs. When elite collectors in Dubai choose us over famous labels, it shows that our craftsmanship speaks for itself.